Internet Marketing – Are you using a Push/Pull System?
- By Kathleen Gage
- Published 07/15/2008
- Marketing
- Unrated
Kathleen Gage
Kathleen Gage, CEO and founder of Turning Point, Inc. and Maxwell Publishing is a bestselling author; an internationally recognized Internet marketing and publicity expert; and an award-winning keynote speaker. Kathleen is a highly results oriented business advisor who works with speakers, trainers, consultants, entrepreneurs and authors. Her unique Street Smarts Marketing Series programs are designed to help you achieve the business results you desire in the most efficient, cost-effective way
View all articles by Kathleen GageInternet Marketing – Are you using a Push/Pull System?
An important aspect of marketing
has to do with what is referred to as Push/Pull marketing. Push/Pull marketing
is exactly as it sounds. At times you are “pushing” information out to your
market and at other times you are implementing strategies to “pull” consumers
to you.
Regardless of whether you are selling someone else’s products and services or
your own, if you do not implement a complete marketing strategy that includes
the Push/Pull philosophy, you are likely defeating your purpose.
To create a steady stream of revenue for products and services you offer you
have to have a very targeted approach. Not only will a systemized marketing
approach help you make money directly from your online offerings, you can
definitely enhance your offline offerings as well as live presentations,
consulting, and coaching.
Keep in mind, there is a process people go through in order to buy your
products and services. It is built on need, want and desire. Additionally, the
greater the investment on the part of the consumer the more you must build
confidence, trust and credibility in the consumer’s mind.
If all you are doing is selling $10 widgets that is one thing. If, on the other
hand, you are seeking to build long-term relationships with your market and be
viewed as a professional, you must approach things in a systematic way.
The fact is, my clients want to do far more than sell a widget. They want to
make a difference in the lives of their clients. They want to provide long-term
solutions and create ongoing relationships with their clients. They want to
build their business based on trust, value and integrity. To achieve these
results requires they implement effective systems.
Realize that no matter how great your product or service, most people will not
buy a high-ticket eProduct or a $1,000 plus mentoring course or consulting
contract without first buying a $20 - $50 eProduct. There is what is referred
to as the funnel approach to marketing. Clients will enter your “funnel” by way
of something that is very low risk such as a free item or very inexpensive
item. Based on their experience they will decide what the next course of action
is.
What you do every step of the way, including someone’s initial introduction to
you and your way of doing business, will determine how likely it is that
someone will become a loyal customer. Never discount the power of a free
offering or a low-ticket item to be the catalyst to someone becoming a premier
client.
To introduce consumers to your and your product offerings as well as get people
to the point they will even consider the $20 item you will find the Push/Pull
marketing process is second to none.
The higher the price of your products and services the more you absolutely must
use the Push/Pull strategies.
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