Kathleen Gage, CEO and founder of Turning Point, Inc. and Maxwell Publishing is a bestselling author; an internationally recognized Internet marketing and publicity expert; and an award-winning keynote speaker.
Kathleen is a highly results oriented business advisor who works with speakers, trainers, consultants, entrepreneurs and authors. Her unique Street Smarts Marketing Series programs are designed to help you achieve the business results you desire in the most efficient, cost-effective way “How do
you sell your books online; in ebook download form or physical form and ship
them? It is quite a hassle to print books and send them through postal service.
Which is the better way? What steps do I need to take if I want to sell it in
ebook form?”
Earlier
today I received these questions from one of my readers. These are all great
questions, but to give a pat answer without more detail on the goals of the
gentleman who wrote, what his marketing budget is, who is market is and a
number of other factors, it’s rather difficult to give a “one size fits all”
answer.
Granted,
there are some general recommendations I can make, but if an author wants to
know the best route to take, he needs to consider a number of factors. Here are
a few:
Ebooks
have a very high profit margin, but physical books can lend themselves to more
credibility depending on who your market is. Ebooks do create more credibility
for many experts, but to simply say one is better than the other doesn’t do the
gentleman’s questions justice.
Regardless
of which you would choose, you must consider the following:
Who is
your market?
How much
time will it take to write?
What are
the costs involved including editing, cover design, layout, marketing and
printing (for physical books).
A little
known fact among the uninitiated in the world of book development is that
regardless of the format you choose you must be an active participant in the
marketing of your book. The greatest challenge many authors have is how to market
their books. There are countless ways and it is an ongoing process.
Sadly,
many newer authors, wanna be authors and even seasoned authors hold on the to
the belief that if they get a book published by a publishing house they will
never have to market their book. Granted, some publishers do get involved in
the marketing, but to generate as many sales as possible, the author has to
take an active role in the promotions and sales of the book.
Over the
last decade I have written both physical books and eBooks. Each has advantages
and disadvantages. Regardless of the format I choose, I know that I will have
to proactively market.
One of
the best methods I (and many of my colleagues) have found for marketing my
books is through teleseminars. Teleseminars are a great vehicle for reaching
your market, increasing the size of your opt-in list, creating an interest in
your book(s), and generating incredible amounts of revenue; not just for a
book, but for any services you might offer that are a compliment to the book.
To learn
how to develop high results teleseminars register for the FREE teleseminar, The
Truth about Making Money with Teleseminars taking place on Tuesday,