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Teleseminars… are they a wise business choice?
- By Kathleen Gage
- Published 08/27/2008
- Public Speaking
- Unrated
Kathleen Gage
Kathleen Gage, CEO and founder of Turning Point, Inc. and Maxwell Publishing is a bestselling author; an internationally recognized Internet marketing and publicity expert; and an award-winning keynote speaker. Kathleen is a highly results oriented business advisor who works with speakers, trainers, consultants, entrepreneurs and authors. Her unique Street Smarts Marketing Series programs are designed to help you achieve the business results you desire in the most efficient, cost-effective way
View all articles by Kathleen GageTeleseminars… are they a wise business choice?
Teleseminars
are one of the most incredible ways to
build customer loyalty, provide incredible value, position yourself as an
expert and make fantastic revenues. The fact is, there are many experts for which
teleseminars are the cornerstone of their business and marketing model.
To optimize your
effectiveness (and revenues) with teleseminars, or any aspect of your product
or service offerings, you not only need to know how to develop a great
teleseminar you also need to know who is interested in your information, how to
market your offerings and how you will sell.
Let's begin with
foundation. In virtually any marketing course, a primary area of discussion is
defining your target market. Without knowing specifically who your market is,
it is difficult to develop products and services your customers will be
interested in and be willing to pay for.
Here are a few
considerations.
Who is your market?
What do they want and
need?
What is their most
challenging problem that you have a solution for?
What keeps them awake at
night?
Is your expertise what
they are looking?
A consideration many
people never take into account is, “Who do you ideally want to do business
with?”
Start from the space of,
“There are qualities I look for in my clients that will enhance our working
relationship.”
After all, you will be
putting time, energy and effort into any working relationship. Why not make
them the most enjoyable relationships you can?
This is just the
beginning. The challenge many professionals have is they have not taken the
time to identify who wants and needs what they have to offer, but who they
ideally want to work with.
Without knowing this you
may drastically miss the mark. Take time up front to do your homework so that
you will benefit your market over the long run and have a great time doing so.
To learn more about
effectively using the Internet to generate great revenues go to http://www.streetsmartsmarketing.com/free-ebook.htm to access the FREE ebook The Truth About
Making Money on the Internet.


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