“The first thing you should do is
throw away that store-bought map and begin to draw your own,” says
Dell. “It’s through curiosity and looking at opportunities in new ways
that we’ve always mapped our path at Dell.”
Dell didn’t invent the personal computer, he didn’t invent the
Internet, and he didn’t invent the concept of selling directly to
customers. But, in his words, “There’s always an opportunity to make a
difference. There is always the chance to refine something, to
eliminate unnecessary steps, or to look at something in a new light.”
It was in thinking outside the box, thinking for himself, and believing
in his new ways of doing things that Dell was able to become a success.
“When Dell got started, it didn’t come with a manual on how to become
number 1 in the world,” he recalls. “We had to figure that out every
step of the way. And with each new product and new market, the industry
‘experts’ said we’d fail.”
There were those who had come before Dell, but none who did things
quite the way he did. “You can stand on the shoulders of the giants who
came before and see a little further,” he says. “And sometimes there’s
an opportunity to achieve a major breakthrough with a completely new
idea that re-defines the subject.”
There were also those who said Dell should go back to school and leave
the business world to the big men. “Just a few short years ago, we
announced plans to build powerful computers at the center of the
Internet (‘servers’ for those of you from the engineering school),”
recalls Dell. “Through the chorus of naysayers, we emerged as a world
leader in servers, and we continue to gain momentum. And as always, we
did it our way, with customers – not the experts – in mind.”
The lesson through
all of this, says Dell, is to believe in what you’re doing no matter
what happens or whoever doubts you. “If you’ve got an idea that’s
really powerful, you’ve just got to ignore the people who tell you it
won’t work, and hire people who embrace your vision,” he says. “Just
have faith in the skills and the knowledge you’ve been blessed with and
go. Because regrets are born of paths never taken.”
Dell is all about winning. “That’s right, winning,” he says. But, Dell
isn’t talking about making the most money or earning the most market
share. For Dell, winning is about using your own potential to the
maximum possible. “I’m talking about believing in yourself enough
to become the best accountant, engineer, or teacher you can possibly
be,” he says. “I’m talking about never measuring your success based on
the success of others – because you just might set the bar too low.”
And, the only way to win is to follow your own instincts. “Whether it’s
evolution or revolution, there’s always a better way to build a
computer, or map a genome, or liberate a country, or take a basketball
team to the Final Four,” says Dell. “Just work to understand the world
around you. Read books. Read websites. Read other people. Circle the
pitfalls and highlight the opportunities. Then build a vision of how it
could all be better and work like hell to make it happen.”