Harry Beckwith
Harry Beckwith is the Director of Beckwith Partners, an internationally regarded branding and marketing firm. His classic trilogy on marketing a service -- Selling the Invisible, The Invisible Touch, and What Clients Love -- has sold over 900,000 copies in 22 translations, and the first book has been named one of the ten best business and management books of all time.http://www.beckwithpartners.com/
Articles by this Author
Andrew Rondeau Interviews The Marketing Guru, Harry Beckwith
- By Harry Beckwith
- Published 07/11/2007
- Personal Growth
-
Rating:
Andrew Rondeau: Today I am interviewing The Marketing Guru, Harry
Beckwith. Harry, how are you?
Harry Beckwith: Very good for someone who recently discovered that his
golf game will never improve.
But I am blessed by an extraordinary wife and
interesting and decent children--six of them, no two alike.
How to Speak Like a Pro
- By Harry Beckwith
- Published 06/27/2007
- Public Speaking
-
Rating:
On parachute speakers, channeling Oprah Winfrey, and a lesson from the Gettysburg Address.
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