William J. McEwen
Bill McEwen is a Global Practice Leader with responsibility for Gallup's initiatives in managing brand equity, brand communications, and brand/customer engagement. He consults with many of Gallup's largest international clients in the automotive, retail, telecommunications, and financial services industries. Bill is the author of Married to the Brand (Gallup Press, 2005) and is also coauthor of "Inside the Mind of the Chinese Consumer," which appeared in the March 2006 issue of the Harvard Business Review.
http://speakersbureau.gallup.com/content/?CI=18553
Articles by this Author
Don’t Cut Corners With Your Customers
- By William J. McEwen
- Published 10/10/2008
- Customer Service
- Unrated
To maintain profits, businesses are looking
for ways to reduce costs. But short-changing the customer experience may cause
long-term problems.
Don't Neglect Your Brand Ambassadors
- By William J. McEwen
- Published 08/15/2007
- Motivation , Relationships
- Unrated
In too many companies, the people who are supposed to "live the brand" are unrecognized, uninformed, or under-used
Building a Brand Relationship
- By William J. McEwen
- Published 08/2/2007
- Customer Service
-
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