William J. McEwen
Bill McEwen is a Global Practice Leader with responsibility for Gallup's initiatives in managing brand equity, brand communications, and brand/customer engagement. He consults with many of Gallup's largest international clients in the automotive, retail, telecommunications, and financial services industries. Bill is the author of Married to the Brand (Gallup Press, 2005) and is also coauthor of "Inside the Mind of the Chinese Consumer," which appeared in the March 2006 issue of the Harvard Business Review.
http://speakersbureau.gallup.com/content/?CI=18553
Articles by this Author
Does Corporate Social Responsibility Matter?
- By William J. McEwen
- Published 02/12/2010
- Customer Service
- Unrated
Many
companies identify with causes hoping to make an emotional connection with
customers. But does this really have an impact?
Planning for the “New Normal”
- By William J. McEwen
- Published 06/22/2009
- Customer Service
- Unrated
Some things will change, and some things won’t. But one
thing’s for certain: the consumer is now in charge.
A Failure to Communicate
- By William J. McEwen
- Published 04/3/2009
- Communication , Customer Service
- Unrated
Amid
a frenzy of recession-driven cost cutting, here’s one area where companies
should increase budgets: creating dialogue with customers
Your Roots Are Showing
- By William J. McEwen
- Published 02/13/2009
- Change Management
- Unrated
It’s not enough to tell people you’ve changed. Brands such
as KFC and Wal-Mart may encounter a credibility gap between what they say and
what they do.
Who’s Caring for the Customers?
- By William J. McEwen
- Published 01/10/2009
- Customer Service
- Unrated
Yes, times are
tough, and companies are wielding the axe. But every cut has an impact on more
than just today’s bottom line.
Don’t Cut Corners With Your Customers
- By William J. McEwen
- Published 10/10/2008
- Customer Service
- Unrated
To maintain profits, businesses are looking
for ways to reduce costs. But short-changing the customer experience may cause
long-term problems.
Don't Neglect Your Brand Ambassadors
- By William J. McEwen
- Published 08/15/2007
- Motivation , Relationships
- Unrated
In too many companies, the people who are supposed to "live the brand" are unrecognized, uninformed, or under-used
Building a Brand Relationship
- By William J. McEwen
- Published 08/2/2007
- Customer Service
-
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