Chris Daffy
The Academy of Service Excellence was founded in 2000 by Chris Daffy in response to the demand from customers for more access to his ideas and training material. The first project undertaken was a series of workshops entitled 'Customer Experience Management'. For more information see the website: http://www.customerserviceuk.com/
Articles by this Author
How Experiences Influence Customer Loyalty
- By Chris Daffy
- Published 09/13/2007
- Customer Service
- Unrated
Many people are talking about customer experiences. It’s difficult to pick up a business magazine, a new book about customer service or even some annual reports nowadays without some mention of it. But if you ask the question, “When does a product or service become an experience?” most people don’t seem to have a simple answer.
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