Sam Miller
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Articles by this Author
Call Center Performance Management
- By Sam Miller
- Published 06/10/2007
- Customer Service
- Unrated
Call Centers, or customer services receiving and transmitting multiple
requests by telephone, were introduced as offshoots of
telecommunications providing streamlined service for consumers of large
companies with extensive customer support needs. Normally, a call
center is able to handle a considerable volume of calls at the same
time, i.e. to screen calls and forward them to skilled support staff,
where most issues can be resolved. Organizations starting from
mail-order catalog companies and telemarketing companies to computer
product help desks use call centers.
It is important to measure a performance
- By Sam Miller
- Published 06/9/2007
- Leadership , Marketing
- Unrated
Is it really important to measure a business performance? I think if
you will even need to purchase someone's business, then you will never
ask this question and the answer will be "Yes! Sure!", because if you
do not measure the performance of the business that you are going to
purchase you will be going blind. Then why people don't like to measure
the performance of their own businesses?
Measuring Marketing Performance Toolkit
- By Sam Miller
- Published 06/9/2007
- Leadership , Marketing
- Unrated
There exist many definitions of marketing, in fact, too many. Together
with the progression of the Internet, and consequently the development
of new marketing techniques, technologies and stratagem, new
definitions of marketing are appearing in large numbers. However plural
and diverse the definitions of marketing may be, the essence of the
said remains intact. Marketing is still no doubt the unique function of
the business enterprise and no prosperous business is possible nowadays
without effective marketing.
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