Andrew Rondeau
Andrew is the owner of this website and has been a Leader, Manager, Coach and Consultant for the last twenty-five years.
What Do You Expect From Your Coffee Shop?
- By Andrew Rondeau
- Published 02/24/2009
In the last 5 minutes?
In the last hour?
Yesterday?
Last week?
Last month?
Never?
Over the last 10 years coffee shops are one of the fastest growing retailers.
More and more are being established.
I know in my local town whenever a shop closes, it often re-opens as a coffee franchise. Starbucks, Costa Coffee, Tchibo, Nero…there are many to choose from.
And no matter how many there are in each town, you always have to queue. So many people are now finding the time and money to have a coffee with friends. Relax a bit, have a good gossip and simply enjoy each other’s company.
Or maybe, you go there to work on the free wi-fi offering.
I’m lucky enough to live by the sea and often my wife and I go out for a cup of coffee overlooking the sea. You know spur of the moment thing.
“Fancy a coffee?”
“Yes, I’ll put the kettle on”
“No, let’s go to Costa’s”
“Great idea…”
A few years ago you would never have guessed we would pay $3 or $4 for an ordinary cup of coffee. But we all do, don’t we?
This weekend just gone, we decided to take a visit into town just for a cup of coffee.
“We’ll
“Yeah, sounds good”
When we arrived we changed our minds on where to go.
We saw a ‘better’ coffee shop open.
So what do you look for in your favourite coffee shop?
What makes you go back time and time again?
Some would say – “simply good tasting coffee”
Others would say – “a wide selection of great tasting coffees and cakes”
Others want - “a wide selection of great tasting coffees and cakes plus well trained staff, a smile and an efficient service, maybe with free wi-fi”
What about – “a wide selection of great tasting coffees and cakes plus well trained staff, a smile and an efficient service with free wi-fi and they know your name”
Which statement would make you give 10 out of 10?
My wife and I go to relax, so the following is important to us:
1. A nice comfy sofa
2. Great tasting coffee
3. A good selection of cakes to choose from
4. Service with a smile
And if we can see by the window ‘people watching’, even better.
That’s it – we are easily pleased. But so many coffee shops just don’t provide all 4 of our needs. They may just offer points, 2, 3 and 4 but point 1 is so important!
Or 1, 2 and 3, but point 4 is also important to us!
So what do you look for in a coffee shop for you to go back time and time again?
|
Spread The Word
4 Responses to "What Do You Expect From Your Coffee Shop?" 
|
said this on 24 Feb 2009 6:52:37 AM EDT
Today's customers look for better service even if the base product is not the best we often settle if the hastles are taken well care of.
In this case of coffee shop the smile and the decor would decide should we put on the kettle or walk down the coffee shop In order that we go again, the coffee taste will take the final call. Never mind the priorities may be different but the consistent efforts of your team does deliver thaught for the day, Good job Nitendra |
Author/Admin)|
said this on 25 Feb 2009 3:17:02 AM EDT
Nitendra
Service is so important but when will companies wake up and smell the coffee (sorry, just had to say it!). Andrew |
|
said this on 24 Feb 2009 12:26:44 PM EDT
Well, it's all about the experience of course. Otherwise I'd go do Dunkin' Donuts instead of Starbuck's. However, I do want them to be quick about the whole thing; it's irritating to stand at the pick up counter watching others get their little cups of joy. LOL
|
|
said this on 25 Feb 2009 3:19:00 AM EDT
Terry,
Excellent point about the experience and yes I hate the waiting too...but does it add to the excitement of getting that little cup of joy? Andrew |
Subscribe to the RSS feed
