Marketing


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    Zig On…Win/Win Negotiations

    Virtually everything involves some sales or negotiation skills. Negotiations are easier if we come from a position of power - having complete confidence in our product. It’s also nice to have an “ace in the hole” (a persuasive bargaining chip) that enables us to influence the other party in a positive way.

    Discipline Yourself So Your Customers Do Not Have To

    “Discipline yourself, become hard on yourself,” says Ramsay. “I’ve never had dinner in my own restaurant. I’ve never sat and had a glass of champagne with customers. Don’t indulge yourself in your business – treat it as a business.”

    Do Not Let Your Business Become Static

    “Keep moving all the time,” says Ramsay. “That’s the exciting thing about cooking in this country: we are seasonal, so every three months there’s a move. We’re moving from spring into summer and suddenly the food becomes a lot lighter.”

    Standards Are The Staple of Any Business

    “When you start spreading yourself too thinly, you can fail to meet the same standards the second or third time round,” says Ramsay. “We've worked hard at this and now have 12 restaurants across the world.”

    Put Yourself in Your Consumers’ Shoes

    In the mid-1990s, Fuller came across a group of five women who called themselves Spice. They had been singing together and trying to get noticed for more than 18 months, to no success. When Fuller approached them, they were not sure what to expect, but anything had to be better than how they had spent the last 18 months.

    Build a Brand with No Bounds

    Simon Fuller’s specialty is not that he finds particularly outstanding talent and introduces it to the world. Rather, Fuller’s gift is that he is able to take almost anyone and build them up into a brand – a brand that the world cannot resist.

    Develop a Customer-Focused Philosophy

    “Let’s say you decide to buy a car – red, two-door,” says Dell. “All sold out – four months to get one – but a really convincing salesperson talks you into the blue, four-door and probably the rust-proofing too. The salesperson gets a nice commission, when she actually sold you a car you didn’t want. Then, the dealer sends a signal back to the factory that blue four-doors are selling really well – build some more!” Contrary to this, Dell’s philosophy is that, “We’ll listen, and we’ll respond…It’s about the customer. It’s that simple.”

    Push Your Ads To The Limits

    Anything we do in advertising is controversial, says Klein. If its provocative and sensual and related to what were selling, I'm willing to take the chance. I have fun with the ads.

    Effective Marketing Makes All The Difference

    We're not in the hamburger business, said Kroc. We're in show business. Kroc understood that it was all in the message; the success of McDonalds was going to be based on how the company was perceived by the public. Thus, Kroc spent much time and effort developing an effective marketing plan.

    Hunting for Leads - Great Places to Find Them

    I see so many people looking for the ideal group to get leads that will turn into business. I have attended many networking groups and have only been impressed by a few.

    Sales - Ten Ways to Gain Business Relationships

    The Power of ten simply means that anything you do should be done in tens. It may seem quite simple but if you think about how many follow-up calls you should do in any day plus the number of new calls to be made and the number of new appointments per week, you are already on your way to success in sales.

    The Power of Retail Sales in MLM

    A regular topic of discussion at MLM events is "How do I keep my team from dropping out?" The answer is quite simple retail sales volume. If your team is dropping out you will see that there is no product being sold.

    7 Deadly Sins of Marketing

    When I started my first marketing job I was asked to prepare a flyer and have it delivered to all the homes and businesses in the area. The company would then track the response rate and see if this number matched the norm for this type of marketing campaign.

    Discover Your Sales Strengths

    This is a Business Brief review of "Discover Your Sales Strengths: How the World's Greatest Salespeople Develop Winning Careers" by Benson Smith and Tony Rutigliano.


    The Top 10 The Top Ten Signs That Your Marketing Message Needs a Facelift

    Is your marketing plan dull, flat, and downright boring? Is it lacking the zest and appeal which can penetrate the consciousness of your buyers? If so, you may be driving away folks who could easily buy your products or services. If so, these ten signs from The 90 Day Marketing Marathon Blunders from A to Z: B is for Boring will support you in raising your awareness of what drives folks away and tips on how you can create a message which will catch fire in the market place.

    The Top 10 Wild and Wacky Ways to Market Yourself for Big Visibility

    In today's competitive world of business, it takes moxie and pizazz to sell a great product, idea, or service. This list will provide you with ten unusual and creative marketing strategies which will help you to stand apart from the competition and to increase your visibility.

    10 Surefire Strategies for Marketing to Generation Y

    They're called Generation Y, Millennials, Echo Boomers, and Connecteds. By whatever name, this generation of youth born after 1977 represents more than 70 million consumers in the United States. They earn a total annual income of about $211 billion, spend approximately $172 billion per year** and considerably influence many adult consumer buying choices, so no longer are they the youth that will be seen but not heard -- and marketing professionals need to take notice!

    10 Surefire Strategies for Marketing to Generation Y

    They're called Generation Y, Millennials, Echo Boomers, and Connecteds. By whatever name, this generation of youth born after 1977 represents more than 70 million consumers in the United States. They earn a total annual income of about $211 billion, spend approximately $172 billion per year** and considerably influence many adult consumer buying choices, so no longer are they the youth that will be seen but not heard -- and marketing professionals need to take notice!

    IVR - Understanding the Full Service Hosted Managed Approach

    Interactive Voice Response is one of the most widely used technologies in business today. Utilized by organizations to deliver a wide range of services over the telephone, IVR provides a broad spectrum of uses for B2B and B2C applications, including surveys, account inquiry systems, lead generation, product order and fulfillment, credit card transactions and field employee reporting, as well as many other business applications.

    Creative Lead Generation with IVR - Its Time to Wake Up

    Today I was talking to one of our sales execs regarding what one of our clients is doing to market their services and I thought you might find this thought provoking.

    This company is inviting its customers, and virtually anyone who visits their web site, to register for a phone call remainder service. A FREE service.

    IVR Surveys - The secret to Increasing response Rates

    IVR Surveys – The secret to Increasing response Rates

    I recently launched a FAQ campaign on IVR Surveys, inviting existing clients and anyone who wanted to participate to submit their questions regarding IVR Surveys.

    IVR - "Where Does It Really Work?" - In Facilities Management

    For the past few years, IVR (Interactive Voice Response) has been getting a really bad wrap for mediocre implementation results, as organizations push the technology to the limit, on unfulfilled promises from vendors, and, in efforts to cut costs from handling calls from customers.

    Where Does IVR Really Work? In Field Employee Safety

    For the past few years, IVR (Interactive Voice Response) has been getting a really bad wrap for mediocre implementation results, as organizations push the technology to the limit, on unfulfilled promises from vendors, and, in efforts to cut costs from handling calls from customers.

    What does Voice Talent have anything to do with the successful execution of your IVR project?"

    What does Voice Talent have anything to do with the successful execution of your IVR project?

    Selecting Voice Talent for your IVR application is a key consideration, as she/he will be representing your company; she/he will be your spokesperson – this is the "Voice" of your company.
    Professional Voice Talent, with IVR experience, know the right pace, pronunciation, and intonation required to keep the caller engaged.

    How to improve your customers experience when calling in to your IVR?

    If you really want to make a positive change in the perception your clients have when they call-in to your company’s IVR you have to listen to them carefully. Avoid listening to anecdotal accounts of what is working and what is not working. And stop listening to sales pitches from prospective vendors that read “With this NEW IVR you will be able to increase customer satisfaction, and improve productivity”. I don’t need 15 years experience in the IVR business to know, that IVR and a positive customer experience are not necessarily in the same sentence.

    How can IVR help you make more money out of your traditional media advertising?

    Traditional media advertising, which relies on the words of a skillful copywriter, still remains the most predominant and widely used media, targeting consumers worldwide. Yes, those billboards you see while driving down the highway, 12 foot back-lit signs in malls and bus shelter ads, are not leaving us any time soon, and neither is the traditional IVR as we know it today or we did yesterday.

    IVR and The Canadian Do NOT call list

    Effective October 1, 2008 marketers who employ IVR to reach out to their potential customers in Canada must be ware. If you are using IVR to place your calls to Canadian consumers, you better press the “pause” button and read up, http://www.LNNTE-DNCL.gc.ca

    Sell Feelings Not Facts

    I've been hearing for years that a successful business needs to have a USP (unique sales point). The problem is that most businesses find difficulty in identifying what their USP is. And even if they have a USP, eventually they find their competitors doing the same thing.

    How To Find A Legit Product To Market

    The easiest way to know if a product is ‘legit’ is to simply purchase it yourself and see if it’s worth its salt. Put yourself in the shoes of the customer and see if the product really adds value or if it solves whatever problem the market wants solved.

    Don’t Do This On Facebook!

    FB’s a really great tool to connect and keep in touch with people. Previously, I wasn’t too much of a fan with all the social networking sites (even when I became an Internet marketer) but after using and interacting with people through these social networking sites, I’ve come to love it. If not just for the saying “Hi!” to old friends, then at least just to be curious about what people are up to.

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